Overview

• Regal and Cinemark are rolling out Annabelle-themed collectible popcorn buckets, with Cinemark’s version available starting August 22.
• The Cinemark design places the popcorn opening at the doll’s backside, triggering widespread jokes and criticism on social media.
• Specialty formats received new materials, with Collider debuting a ScreenX poster and JoBlo unveiling a 4DX poster ahead of release.
• Warner Bros. released another tickets-on-sale trailer featuring new chills to drive the final theatrical push.
• Director Michael Chaves reaffirmed Annabelle’s appearance and pointed to Ben Hardy’s Tony Spera as a newcomer’s entry point; the film opens September 5 in North America and September 3 internationally with Patrick Wilson and Vera Farmiga returning.