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Ann Summers Trials Body-Worn Cameras in UK Stores to Bolster Staff Safety

The lingerie chain is testing new bodycams to tackle rising retail crime, supported by increased police patrols under a Shropshire summer crackdown.

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Overview

  • Ann Summers has launched a trial of Reveal Media body-worn cameras across several UK outlets to improve employee safety and wellbeing.
  • The initiative responds to a 20% jump in shoplifting over the past year and roughly 2,000 daily violent incidents against retail staff, according to the British Retail Consortium.
  • H&M, Tesco, Co-op and Lidl have already rolled out bodycams for frontline workers as part of a broader technology-driven strategy against antisocial behaviour.
  • The Home Office’s summer crackdown has deployed extra police patrols in Wellington, Shrewsbury, Oswestry, Ludlow and Bridgnorth to deter shop theft and violence.
  • British retailers are investing about £1.8 billion in security measures, from ASDA’s facial-recognition pilot to proposed legal reforms targeting attacks on shop staff.