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Ann Michael Maye Elevates Profile With JetBlue Cookie Surprise and Regional TV Debut

The TikTok baker behind 'Bakemas' has turned viral momentum into a regional TV series during New England's postseason.

Overview

  • Patriots fans on select JetBlue flights from Boston to Denver received M&M cookies baked by Ann Michael Maye, labeled as created by her and served by the airline.
  • Her show 'Beyond Bakemas' debuted this month on NBC Sports Boston, expanding her baking-focused content into televised cooking and lifestyle segments.
  • Maye said the sudden attention surprised her in a January 11 conversation with Barstool's Dave Portnoy, noting she is adjusting to fans recognizing her.
  • She has been highly visible during the playoff run, posting from games and modeling a custom No. 10 Patriots look before the AFC Championship in Denver.
  • The UNC graduate married quarterback Drake Maye in June 2025 and built a large TikTok following through her December 'Bakemas' baking series.