Overview
- The 3,000-square-foot store at 8614 Wilshire Boulevard is the brand’s second U.S. location and 13th worldwide, marking its most significant U.S. move since the SoHo flagship opened in 2018.
- Opening festivities were hosted by Mindy Kaling and Poorna Jagannathan, drawing a guest list of celebrities, stylists and industry figures from Hollywood’s creative community.
- The boutique’s interiors evoke modern-day Rajasthan with hand-painted Pichhwai walls, artisan-crafted furnishings and a Great Elephant Migration installation made from invasive lantana.
- Dongre underscores conscious luxury through vegan accessories, eco-conscious fabrics such as Tencel, Bemberg and organic cotton, and livelihood programs for women artisans across India.
- GQ reports she recently bought back nearly 40% from investor General Atlantic, restoring greater family ownership in step with her purpose-led global growth strategy.