Anheuser-Busch's U.S. Marketing Chief Resigns Amid Bud Light Sales Slump

The resignation follows a controversial partnership with transgender influencer Dylan Mulvaney, which led to significant backlash and a drop in sales.

Anheuser-Busch's U.S. Chief Marketing Officer, Benoit Garbe, is resigning at the end of the year following a significant drop in Bud Light sales.
The sales slump was triggered by a controversial partnership with transgender influencer Dylan Mulvaney, which led to boycotts and backlash from conservatives.
Despite the controversy, Anheuser-Busch's CEO, Brendan Whitworth, remains optimistic, stating that the company's leadership changes will accelerate growth.
Bud Light lost its position as the top-selling beer in the U.S. for the first time in over two decades, falling behind Modelo Especial.
Anheuser-Busch is making efforts to recover, including a $100 million sponsorship deal with the Ultimate Fighting Championship and offering scholarships to military families.