Overview

• Anheuser-Busch has launched a campaign to replace the term 'domestic' with 'American' for its beers, emphasizing national pride and the heritage of the American beer industry.
• The rebranding debuted in six MLB stadiums on Opening Day, including those of the Cincinnati Reds, Chicago Cubs, Los Angeles Dodgers, St. Louis Cardinals, Texas Rangers, and Washington Nationals.
• At least four additional MLB teams are expected to adopt the 'American beer' branding later this season, according to Anheuser-Busch.
• CEO Brendan Whitworth criticized the term 'domestic' as inadequate to describe American-made beer, framing the change as a tribute to the entrepreneurial spirit of the U.S. beer industry.
• The initiative aligns with Anheuser-Busch's long-standing partnership with MLB and aims to enhance the cultural connection between baseball and beer.