Anheuser-Busch Rebrands 'Domestic' Beers as 'American' at MLB Stadiums

Six MLB teams debut the new 'American beer' branding on Opening Day, with more teams set to follow this season.

Anheuser-Busch has launched a campaign to replace the term 'domestic' with 'American' for its beers, emphasizing national pride and the heritage of the American beer industry.
The rebranding debuted in six MLB stadiums on Opening Day, including those of the Cincinnati Reds, Chicago Cubs, Los Angeles Dodgers, St. Louis Cardinals, Texas Rangers, and Washington Nationals.
At least four additional MLB teams are expected to adopt the 'American beer' branding later this season, according to Anheuser-Busch.
CEO Brendan Whitworth criticized the term 'domestic' as inadequate to describe American-made beer, framing the change as a tribute to the entrepreneurial spirit of the U.S. beer industry.
The initiative aligns with Anheuser-Busch's long-standing partnership with MLB and aims to enhance the cultural connection between baseball and beer.