Anheuser-Busch Faces Lingering Fallout from Dylan Mulvaney Partnership

The controversial 2023 Bud Light campaign continues to impact sales and public perception, sparking broader debates about corporate activism and identity politics.

Sales of Bud Light remain down nearly 30% year-over-year as of January 2025, with the brand struggling to recover its core customer base.
Former Anheuser-Busch executive Anson Frericks criticized the company's adherence to DEI and ESG policies, arguing they alienated American consumers and led to poor business decisions.
Dylan Mulvaney reflects on the backlash in her new memoir, expressing regret over the campaign's unintended consequences and its impact on the trans community.
The partnership, initially intended to celebrate Mulvaney's gender transition, became a flashpoint in the culture war, with widespread boycotts and criticism from conservative commentators.
Efforts to rebuild the brand's image include new ad campaigns and partnerships, though some argue a more direct apology may be necessary for full recovery.