Overview

• Sales of Bud Light remain down nearly 30% year-over-year as of January 2025, with the brand struggling to recover its core customer base.
• Former Anheuser-Busch executive Anson Frericks criticized the company's adherence to DEI and ESG policies, arguing they alienated American consumers and led to poor business decisions.
• Dylan Mulvaney reflects on the backlash in her new memoir, expressing regret over the campaign's unintended consequences and its impact on the trans community.
• The partnership, initially intended to celebrate Mulvaney's gender transition, became a flashpoint in the culture war, with widespread boycotts and criticism from conservative commentators.
• Efforts to rebuild the brand's image include new ad campaigns and partnerships, though some argue a more direct apology may be necessary for full recovery.