Angel Soft Introduces Super Bowl Ad Encouraging Bathroom Breaks

The toilet paper brand's first-ever Big Game commercial features a countdown clock to help viewers time their halftime bathroom trips.

Angel Soft's 30-second ad will air just before the Super Bowl LIX halftime show on February 9, 2025, encouraging viewers to take a bathroom break.
The ad features Angel Soft's animated mascot, Angel, along with a countdown clock designed to help viewers return in time for the action.
The campaign, developed with Grey New York, is branded as a 'potty-tunity' and aims to resonate with consumers who often delay bathroom breaks during major events.
The concept is supported by research indicating that 92% of people have postponed bathroom trips to avoid missing important moments, highlighting a relatable pain point.
Angel Soft plans to expand this strategy to other events like concerts, movies, and sports, positioning itself as a solution for seamless bathroom breaks.