Angel Reese's 'Bayou Barbie' Trademark Bid Denied

The U.S. Patent and Trademark Office has denied LSU star Angel Reese's application to trademark her nickname, 'Bayou Barbie', due to potential confusion with Mattel's Barbie trademark.

• Angel Reese's attempt to trademark 'Bayou Barbie' was officially closed after the 90-day appeal window passed without further arguments submitted.
• Mattel, the owner of the Barbie trademark, was a factor Reese's representatives did not want to challenge, leading to the decision to abandon the trademark application.
• Despite the setback, Reese remains one of the highest-earning college athletes through Name, Image and Likeness (NIL) deals, with a value pegged at $1.7 million.
• Reese's NIL deals include partnerships with brands such as Coach, Bose, and Reebok, and she was featured in the 2023 Sports Illustrated Swimsuit edition.
• The nickname 'Bayou Barbie' came from Reese's fashion sense and her performance on the basketball court, including leading LSU to its first national championship.

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