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Andy Murray Transitions to Venture Capital After Djokovic Coaching Role Ends

The former tennis champion joins Redrice Ventures in London as an associate partner, spearheading athlete advisory initiatives after amicably parting ways with Novak Djokovic.

Tennis - Madrid Open - Park Manzanares, Madrid, Spain - April 26, 2025 Serbia's Novak Djokovic in action during his round of 64 match against Italy's Matteo Arnaldi REUTERS/Juan Medina
Serbia's Novak Djokovic meets fans ahead of his bid for a first win on clay in Geneva this week as the French Open looms
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Overview

  • Andy Murray and Novak Djokovic have ended their six-month coaching partnership, which saw no major titles during their collaboration.
  • Murray, 38, has taken on a new role as an associate partner at Redrice Ventures, a London-based investment firm focused on consumer brands.
  • In his new position, Murray will lead the Redrice Sports Collective, an initiative to engage athletes in investment opportunities and advisory roles.
  • The former tennis star plans to leverage his extensive network to source deals and support the firm's portfolio companies with strategic connections.
  • Murray emphasized the challenge of transitioning out of an all-consuming tennis career and expressed his commitment to applying his work ethic and strategic mindset to his business ventures.