Overview

• Murray retired from professional tennis nearly a year ago and wrapped up a five-month coaching stint with Novak Djokovic in May.
• The appointment underscores a major marketing push as Walker’s Shortbread seeks to broaden its global appeal.
• Walker’s Shortbread, which exports to over 100 markets and has never before appointed an ambassador, will feature Murray in ads across Britain’s busiest railway stations.
• Murray’s lifelong connection to shortbread—cultivated through family traditions and celebrated after his Wimbledon victory—underpins the collaboration.
• Nicky Walker, managing director of Walker’s, praised Murray’s dedication, charisma and family values as a natural fit for the brand.