Overview

• Andy Murray has joined Redrice Ventures as an associate partner, marking his entry into the venture capital sector.
• This career shift follows the conclusion of his six-month coaching partnership with Novak Djokovic earlier in May 2025.
• Murray expressed the challenges of stepping away from tennis, describing the sport as an all-consuming part of his life for nearly two decades.
• Redrice Ventures, where Murray previously co-invested in 2018, focuses on diverse sectors, including sportswear, pet food, and reusable products.
• The move aligns with Murray's long-term plan to develop his business interests, which include investments in hospitality, padel tennis, and crowdfunding platforms.