Overview
- People and Variety revealed the campaign on Jan. 27 along with a 15-second teaser showing Cohen interacting with animated Nerds characters and “taste buds.”
- The commercial is slated to air during the second quarter of Super Bowl LX on Feb. 8 on NBC from Levi’s Stadium in Santa Clara, California.
- Ferrara Candy Company CMO Greg Guidotti said the objective is to drive trial and ensure viewers remember the candy rather than just the celebrity.
- The buy marks Nerds’ third straight Super Bowl appearance, following spots featuring Addison Rae in 2024 and Shaboozey in 2025.
- Cohen said he turned down an invitation to attend the game so he can watch the ad at home with his son.