Overview

• Andrew Luck appeared in a Civil War uniform on a football postgame show, referencing a popular parody Twitter account.
• The @CaptAndrewLuck account tweeted fictional letters portraying Luck as a 19th century soldier.
• Luck embraced the meme after retiring from a successful NFL career in 2019.
• The viral account amassed a cult following before going silent after Luck's retirement.
• Luck's lighthearted embracing of the persona is seen as an impressive handling of internet fame.