Overview
- Moncler announced on Monday, November 9, 2026, that André 3000 is the newest face of its Re/Icons series and published a photo gallery and short film shot by Gabriel Moses.
- André took an active creative role on set by hand-sketching a mountain backdrop and proposing an architectural ‘stacking’ of multiple Moncler outerwear pieces for the shoot.
- The campaign is soundtracked by an original snippet from André 3000, his first new music released since his late-2025 instrumental project, 7 piano sketches.
- Photographs and film lean into mountaineering imagery—puffers, thermal balaclavas, ropes and carabiners—to recast archival alpine pieces as contemporary ready-to-wear.
- This release follows October Re/Icons installments with Cher, Grace Jones and JENNIE and highlights Moncler’s strategy of pairing its technical heritage with cultural icons to refresh the brand.