Overview
- Retail liquor shops may sell until midnight on December 31 and January 1, instead of the usual 11 p.m.
- Bars with 2B, C1, EP-1 and TD-1 licences, including APTDC in‑house permits, can serve until 1 a.m. on January 1.
- State excise data show typical daily sales of ₹60–80 crore compared with sharp year‑end surges in recent years.
- Reported figures include ₹220 crore on December 30, 2024, and ₹180–190 crore on December 29–30, 2025, with December 31, 2025 projected around ₹135 crore.
- Retailers and bars reported heavy footfall from Wednesday evening, lifted extra stock, and decorated venues in anticipation of higher demand.