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‘And Just Like That…’ Ends After Three Seasons as Creators Defend Finale and Viewership Slips

Samba TV estimates 509,000 U.S. households watched within three days as Sarah Jessica Parker brushes off “hate‑watch” chatter.

Overview

  • Showrunner Michael Patrick King set season 3 as the endpoint, closing the Sex and the City revival with a two‑part conclusion on Aug. 14 on Max.
  • The finale drew about 509,000 U.S. households in live‑plus‑three, down 7% from the season 2 closer and less than half the season 1 premiere’s 1.1 million, per Forbes citing Samba TV.
  • Writers and executive producers Julie Rottenberg and Elisa Zuritsky said the conclusion was the most honest and fitting choice for the lead character and a clean way to end the story.
  • Sarah Jessica Parker told The New York Times she doesn’t really care about so‑called hate‑watching reactions, pointing instead to the show’s enduring audience connection.
  • Critical discussion highlighted concerns that the revival underplayed the franchise’s hallmark friendships, while Samba TV data showed the audience skewed older, with 45–54 households overindexing by 14%.