Anatel Orders Verified Caller ID on High-Volume Telemarketing Calls Starting Nov. 15

Overview

• Anatel’s board rejected requests from Telcomp, TIM, Conexis, QuintoAndar and the Federação de Apaes for more time to comply.
• Phone companies must show the caller’s name, logo and the purpose of the contact for entities making over 500,000 calls per month, a group Anatel estimates at about 350.
• Relator Edson Holanda said the 90-day window set in August was adequate and confirmed the authentication solution is ready for deployment.
• The agency will not reinstate the 0303 telemarketing prefix, which it says could enable number alteration schemes if used without authentication.
• Anatel cites persistent abuse, recording more than 1 billion abusive calls per month and 184.9 billion blocks from mid-2022 to end-2024 with roughly 85% effectiveness.