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21h ago

Anastasia Beverly Hills Launches HydraPrime SPF50 to Combine Sun Protection, Hydration and Primer

Featuring clinically backed ingredients such as niacinamide, ectoin, bisabolol, the $48 vegan formula broadens ABH’s audience by serving as sun protection that doubles as a hydrating makeup primer.

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Overview

  • Since its June 26 release, HydraPrime SPF50 has been available for purchase and has earned over 500 customer reviews.
  • The broad-spectrum SPF50 formula incorporates niacinamide for brightening, ectoin for barrier repair, acetyl zingerone to fight oxidative stress and bisabolol to calm irritation.
  • The dermatologist-tested, non-comedogenic and vegan product can be used as a standalone daily treatment or as a primer under makeup.
  • Priced at $48, the launch represents ABH’s first foray into the $19.2 billion sunscreen market, which grew by $1.4 billion from 2024.
  • ABH aims to extend its reach beyond makeup enthusiasts by offering a multifunctional sun care product suited to all skin types and routines.