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ANAROCK H1 2025 Survey Shows Buyers Pivot to Premium Homes as End-Users Lead

An ANAROCK consumer study signals a demand reset toward higher-priced units under sustained residential price gains.

Overview

  • Thirty-six percent of prospective buyers most prefer homes priced Rs 90 lakh to Rs 1.5 crore, the highest share across segments in H1 2025.
  • More than 65% of respondents plan to purchase for self-use, reflecting a softer investor presence in the market.
  • Average prices across the top seven cities climbed over 50% from Q2 2023 to Q2 2025, reaching about Rs 8,990 per sq ft.
  • Eighty-one percent of respondents nationwide expressed concern about rising prices, while only 39% of Mumbai respondents reported being concerned.
  • Rising costs are reshaping timelines, with only 21% proceeding as planned, 71% facing delays, and 6% cancelling purchases.