Overview
- Ananya Panday represents Chanel as its first Indian brand ambassador, debuting at the Cruise 2025/26 showcase in Lake Como, Italy.
- The event, held at the historic Villa d’Este, features creative direction and photography by filmmaker Sofia Coppola, blending fashion and cinematic artistry.
- Panday wore standout Chanel ensembles, including a shimmering black slip dress paired with a Rs. 4,47,000 bag and a silver-embroidered mini dress.
- She documented her luxurious stay on Instagram, sharing glimpses of her curated itinerary, including truffle pasta, Aperol Spritz, and scenic Italian views.
- The collaboration highlights Chanel’s focus on India’s growing luxury market and its strategy of merging celebrity influence with cross-cultural storytelling.