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Ananya Panday Named Chanel’s First Indian Brand Ambassador

The appointment highlights Chanel’s focus on India’s booming luxury market and the influence of Indian talent in global fashion.

Sonam A Kapoor, Ananya Panday and Alia Bhatt are all faces of major luxury brands.
Ananya Panday is the new brand ambassador for Chanel.
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Overview

  • Chanel officially announced Bollywood star Ananya Panday as its first-ever Indian brand ambassador on April 16, 2025.
  • The move aligns with Chanel’s strategy to expand its presence in India, a rapidly growing market for global luxury brands.
  • Chanel praised Panday for embodying 'a generation of evolving tastes and fiercely independent identities,' resonating with the brand’s values.
  • Panday’s association with Chanel was anticipated after her high-profile appearance at the brand’s Spring/Summer 2025 show in Paris.
  • Her appointment reflects a broader trend of international luxury brands collaborating with Indian celebrities to appeal to younger, style-conscious consumers.