Overview
- The Diwali board went live on October 14 as part of Pinterest’s 2025 Holiday Edit.
- More than 40 Pins span fashion, beauty, décor, and DIY ideas alongside never-before-seen family and childhood photos.
- Ananya Panday said Pinterest is her go-to for inspiration and that curating the board helped her share cherished traditions with a fresh twist.
- Pinterest’s Laurel Stier called Panday an authentic Gen Z voice and said the board shows how ideas move from imagination to reality on the platform.
- Pinterest reports an 87% year-over-year jump in engagement with shoppable Pins and a 32% rise in new boards by Indian users, with Gen Z comprising over half of global users and 53% in India.