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Ananya Panday, Anurag Kashyap Team Up in Meta TRESemmé Ad

The playful spot uses self-referential banter to market TRESemmé’s Hydra Matrix range with its ‘100 hours hydrated’ claim.

Overview

  • Panday shared the ad on Instagram on Sunday, featuring a staged kidnapping scene where Kashyap cuts because her hair looks too perfect.
  • She jokes she is a “method actor” who hasn’t washed her hair, escalating into a comic monologue about his obsession with her shampoo and image.
  • The video concludes with Kashyap humorously sneaking the shampoo from her vanity van, leaning into the ad’s behind-the-scenes gag.
  • Panday’s caption explicitly plugs the Hydra Matrix line, naming Polyglutamic Acid and repeating the “100 hours of hydrated, fluid hair” pitch.
  • Fans highlighted the unexpected pairing, and Panday’s parents chimed in publicly, with Chunky calling it “Faaab” and Bhavana posting laughing emojis.