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Analysts Urge Apple to Seek Product-Focused CEO over Delayed AI Rollout

Board loyalty keeps Tim Cook at the helm despite a 16% share decline, AI postponements, executive turnover

Overview

  • LightShed Partners’ Walter Piecyk and Joe Galone argue that Apple needs a CEO focused on product innovation rather than logistics to address AI delays.
  • Apple’s shares have fallen 16% in 2025, trailing Meta’s 25% and Microsoft’s 19% gains, reflecting skepticism over its AI progress.
  • Chief Operating Officer Jeff Williams will retire this month and Sabih Khan has been tapped to succeed him.
  • Bloomberg’s Mark Gurman reports that Apple’s board of directors, dominated by Cook loyalists, has not groomed a successor or indicated any intention to replace the CEO.
  • Insiders caution that delays to Apple Intelligence and the Siri overhaul threaten to undermine Apple’s long-term growth prospects.