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Analysts Urge Apple to Seek Product-Focused CEO over Delayed AI Rollout

Board loyalty keeps Tim Cook at the helm despite a 16% share decline, AI postponements, executive turnover

Apple's annual Worldwide Developers Conference in Cupertino, California, on June 9, 2025.
Tim Cook, chief executive officer of Apple Inc.
Tim Cook, Apple CEO.
Apple CEO Tim Cook.

Overview

  • LightShed Partners’ Walter Piecyk and Joe Galone argue that Apple needs a CEO focused on product innovation rather than logistics to address AI delays.
  • Apple’s shares have fallen 16% in 2025, trailing Meta’s 25% and Microsoft’s 19% gains, reflecting skepticism over its AI progress.
  • Chief Operating Officer Jeff Williams will retire this month and Sabih Khan has been tapped to succeed him.
  • Bloomberg’s Mark Gurman reports that Apple’s board of directors, dominated by Cook loyalists, has not groomed a successor or indicated any intention to replace the CEO.
  • Insiders caution that delays to Apple Intelligence and the Siri overhaul threaten to undermine Apple’s long-term growth prospects.