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Analysts Urge Apple to Buy Perplexity for $40 Billion Ahead of Q3 Earnings

The deal would tap Apple’s $48 billion cash pile to inject proven AI technology into its products ahead of the expected iPhone 17 launch.

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Overview

  • Wedbush analysts conclude that Apple’s in-house AI efforts have lagged behind rivals and failed to produce promised features for Apple Intelligence.
  • The firm has labeled acquiring Perplexity AI for about $40 billion a “no-brainer” to fast-track Apple’s AI platform and avoid a strategic setback.
  • With more than $48 billion in available cash, Apple could finance a Perplexity purchase entirely with cash and preserve share count.
  • Wall Street anticipates that Apple’s Q3 earnings report will show robust performance driven by Chinese revenue growth, steady iPhone demand, and strong services results.
  • Successfully integrating and monetizing Perplexity’s technology could add up to $75 per share in value and set the stage for product differentiation ahead of the expected iPhone 17 launch.