Analysts Predict Grand Theft Auto VI Could Launch at $100 Price Point

Speculation suggests Rockstar may justify the unprecedented price by bundling in-game currency for GTA Online.

Industry analysts Michael Pachter and Matthew Ball have speculated that Grand Theft Auto VI could launch at a $100 price point, higher than the current $70 standard for AAA games.
Pachter suggests that Rockstar might include a significant amount of in-game currency for GTA Online as an incentive to justify the price.
The integration of GTA Online with GTA VI is compared to Activision's strategy with Call of Duty, which reportedly boosted sales of premium titles by 40%.
The $100 price point is unconfirmed but, if true, could set a new precedent for video game pricing, potentially influencing other publishers to follow suit.
Grand Theft Auto VI is expected to release in Fall 2025 for PS5 and Xbox Series X/S, with a PC version speculated to launch in early 2026.