Analysts Peg 'GTA 6' Budget at $1-$1.5 Billion as Take-Two Calls It Expensive

Overview

• Industry analysts told Business Insider the project's development budget likely sits between $1 billion and $1.5 billion.
• Take-Two CEO Strauss Zelnick declined to confirm a number and said the game was expensive, adding that development costs keep rising.
• Rockstar plans a console-first launch on November 19, 2026 for PS5 and Xbox Series X/S, with a PC version widely expected later but not yet announced.
• Zelnick has floated a base price in the $70 to $80 range and pledged no in-game ads or brand partnerships.
• Analysts expect more than $1 billion in pre-orders and about $3.2 billion in first-year revenue, far above the reported budgets of GTA 5 and Red Dead Redemption 2.