Overview
- Analyst Jeff Pu publicly projected on Monday that Apple may raise U.S. prices for the iPhone 18 Pro and Pro Max by about $200 to $300 compared with current models.
- Pu ties the forecast to production-cost pressure from a shift to a 2‑nanometer A20 Pro chip and higher DRAM and NAND prices that are being driven by strong global demand for AI infrastructure components.
- Press outlets translated those uplifts into possible U.S. list prices of roughly $1,199–$1,299 for the iPhone 18 Pro and $1,399–$1,499 for the Pro Max depending on the exact increase.
- Apple has not commented on the projections and the company’s official September reveal of the iPhone 18 line will be the decisive test of whether these analyst estimates become real retail prices.
- If Apple passes the added costs to buyers it would mark one of the largest iPhone price moves in years and could push U.S. Pro pricing closer to current European levels while testing demand among premium customers.