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Analyst Predicts 15% Drop in iPhone Sales in 2024

Rise of foldable phones and generative AI features, particularly in China, cited as key factors in expected decline.

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iPhone 15 Pro Max
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Overview

  • Apple analyst Ming-Chi Kuo predicts a 15% drop in iPhone sales overall for 2024, including the upcoming iPhone 16 series.
  • Kuo attributes the expected decline in sales to the rise of foldable phones and generative AI features, particularly in the Chinese market.
  • Apple's weekly shipments in China have reportedly declined by 30% to 40% in recent weeks compared to the first weeks of January 2023.
  • Kuo suggests that Apple will not launch new iPhone models with significant design changes and more comprehensive GenAI ecosystem/applications until 2025 at the earliest.
  • Despite these predictions, there is no confirmation that the predicted 15% decrease will happen, and Apple is expected to still sell a significant number of iPhones in 2024.