Overview
- Jeff Pu of GF Securities, in a research note Tuesday, said Apple aims for an aggressive pricing strategy that keeps iPhone 18 Pro starting prices unchanged or only slightly higher than iPhone 17 Pro.
- Apple said it expects significantly higher memory costs in the March–June quarter due to AI-fueled demand for RAM, yet its buying power gives it more leverage with suppliers than most rivals.
- Reports point to Apple’s next A20 Pro chip on a 2‑nanometer process for better speed and battery efficiency, with the Pro models still expected to carry about 12GB of RAM.
- Leaked prototypes and supplier chatter suggest under‑display Face ID and a smaller screen cutout, moving the Pro models closer to a cleaner, near full‑screen design.
- Supply‑chain outlets report a variable‑aperture main camera entering production for a September 2026 debut, and separate leaks tip a near‑5,100mAh Pro Max battery that could require a slightly thicker build.