Overview

• Amy Powney, former creative director of Mother of Pearl, launched Akyn, her new fashion brand, on May 25, 2025, with a focus on sustainability and craftsmanship.
• Akyn’s first collection features timeless, minimalist designs, including tailored pieces, undyed fabrics, and Aran knits with subtle messages like 'peace' and 'love.'
• Powney aims to challenge fast fashion by prioritizing organic, traceable materials and transparent supply chains, addressing concerns about greenwashing in the industry.
• The brand emphasizes quality over quantity, offering 'affordable luxury' pieces that reflect Powney’s commitment to ethical production and enduring style.
• Akyn’s name, derived from 'atelier' and 'kinship,' highlights the brand’s focus on community, creativity, and fostering emotional connections through fashion.