Overview

• Odell’s biography draws on more than 200 interviews to chart Paltrow’s shift from a ’90s Hollywood star to the founder of Goop, now valued at around $250 million.
• Former employees depict Goop’s Santa Monica office as chaotic and toxic, with at least 140 staff departures over two years, including multiple C-suite executives.
• Goop paid $145,000 in a 2018 settlement after California regulators ruled its promotional claims for jade eggs were unsubstantiated.
• The book reports that Goop has yet to achieve sustained profitability and operates without a consistent long-term business strategy.
• Despite these challenges, Paltrow has maintained tight control of the brand by turning negative press into marketing momentum.