Overview
- The event runs November 13–17, with seven in ten shoppers expecting to maintain or increase spending versus last year, according to AMVO.
- Omnichannel behavior predominates as roughly 70% plan to research and buy across physical and digital channels, while 28% expect to purchase only online.
- Rewards, points and cashback entered the top five payment methods for the first time, reflecting shifts toward younger shoppers.
- Interest is broadening beyond traditional leaders like electronics, fashion and audio/TV to categories such as luxury goods, pet products, automotive and pharmacy.
- Walmart is returning and OXXO will participate for the first time, though AMVO has not estimated their impact, and the Economy Ministry projects sales above 200 billion pesos.