Overview

• Posted on August 26 by Amul Keralam on Instagram, the animated spot quickly drew heavy engagement, with reports citing about 1.2 million views.
• The Amul girl appears in a pattupavada with sunglasses and performs the signature move while balancing on the tip of a long snake boat.
• Set on Kerala’s backwaters, the creative features a chundan vallam, a depiction of King Mahabali, and even dairy products shown as rowers.
• Amul opted for traditional Kerala music instead of the original viral track, a choice that fueled comments about the dance losing its familiar vibe.
• Reactions skewed positive with praise for the festive, topical execution, even as some users argued the soundtrack swap undercut the meme’s energy.