Overview

• Amul Keralam posted the Onam video on August 26, with reports citing about 1.2 million views shortly after release.
• The ad shows the Amul girl in Kerala attire and sunglasses balancing on a snake boat in the backwaters alongside a depiction of King Mahabali.
• Traditional Kerala tunes replace the original viral track associated with the aura-farming clips.
• Online response has been largely positive for the creative concept, though some viewers say the vibe feels weaker without the OG soundtrack.
• The concept riffs on a trend popularized by 11-year-old Indonesian performer Rayyan Arkan Dikha, whose boat-dance clip went global earlier this year.