Overview

• GCMMF stated the Amul Girl illustration was not influenced by Shobha Tharoor and was created by Sylvester daCunha with illustrator Eustace Fernandes.
• Marketing consultant Dr. Sanjay Arora’s Instagram video alleging a Tharoor family link amassed about 1.8 million views and spurred the clarification.
• Shobha Tharoor said on X that she appeared as an early “Amul baby” in photos shot by filmmaker Shyam Benegal and that her sister Smita featured in a later colour campaign.
• Documented accounts attribute the mascot’s debut to 1966 alongside the “utterly butterly delicious” slogan, with guidance from Verghese Kurien.
• The brand’s note reaffirms its established history as social media interest rekindles curiosity about the mascot’s origins.