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Amul Milk Hits Costco Shelves in Texas, Sparks Viral Reactions Online

The Indian dairy giant's 6% fat milk has gained attention in the U.S., with customers speculating on its sourcing and requesting more products.

  • A photo of Amul Gold milk bottles at a Costco store in Austin, Texas, has gone viral on social media, drawing significant attention from users worldwide.
  • Amul began supplying its 6% fat milk to select U.S. stores, including Costco, in October 2024, after partnering with the Michigan Milk Producers Association earlier that year.
  • The viral post has sparked curiosity about whether the milk is produced in the U.S. under Amul branding or exported directly from India.
  • Social media users have expressed excitement about the availability of Amul products in the U.S. and requested other items like Amul cheese and butter.
  • Amul's entry into the U.S. market highlights its focus on catering to the Indian diaspora and attracting American consumers with unique formulations.
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