Amul Extends AFA Regional Sponsorship Into Fourth Year, Covering World Cup 2026
The renewal positions the Indian dairy brand to tap the champion team’s profile in its home market.
Overview
- Amul said it has renewed its deal with the Argentina Football Association as Official Regional Sponsor for one more season.
- AFA confirmed the alliance includes marketing rights during the period of the 2026 tournament.
- The extension marks a fourth consecutive year of collaboration that began in 2022.
- Amul is cited as the first Indian regional sponsor in the history of Argentine football.
- AFA president Claudio Tapia and Amul MD Jayen Mehta issued statements highlighting growing fan interest in India and the brand’s sport‑nutrition messaging, with the news announced on Dec. 10 via PTI and company releases.