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Amsterdam Tops 2025 Atlas Attractiveness Ranking, Hengelo Leads on Quality of Life

The report applies seven indicators with willingness-to-pay modeling to compare the 50 largest municipalities.

Overview

  • Emmen again ranks last on residential attractiveness but rises to 17th on the broad welfare index and scores strongly on safety.
  • Maastricht is the biggest mover on attractiveness, climbing from 40th to 34th, with local voices crediting recent safety measures.
  • Leiden places fourth on attractiveness, Delft seventh and The Hague ninth, reflecting strong showings in education, safety and amenities.
  • Hengelo sits first and Rotterdam last on the broad welfare measure that weighs material well-being, health, work and education, social cohesion, environment and safety.
  • Despite its low attractiveness score, Emmen ranks 13th for domestic inward moves from 2016 to 2025, and Almere is among the fastest improvers in broad welfare, rising from 41st to 36th over a decade.