Overview

• August 2025 data shows Xbox users averaged 5.7 different games played, compared with 4.5 on Steam and 3.7 on PS5.
• Despite the broader mix, Xbox users logged 7.7 hours on average for the month, trailing PS5 at 12.7 hours and Steam at 11.9 hours.
• Ampere says this sampling pattern has been consistent since tracking began in August 2022.
• Game Pass’s scale underpins the behavior, with an estimated 34 million subscribers earlier in 2024 and over 500 console titles available in August 2025.
• Engagement shifts with major releases: Xbox playtime rose to 10.4 hours during Black Ops 6’s launch month, and analysts expect a similar spike around Black Ops 7 on November 14, with Game Pass titles accounting for 42% of Xbox playtime in August and typically topping 50% during Call of Duty launches.