Overview

• Visiting the Khadi India showroom in Delhi’s Connaught Place, Shah bought products via online payment and issued the appeal.
• He linked the call to the Swadeshi message amplified through Prime Minister Modi’s Mann Ki Baat and the Make in India campaign.
• Shah said many families and shopkeepers have resolved to avoid using or selling foreign goods as part of the Swadeshi drive.
• He credited a resurgence since 2014, claiming Khadi and village-industry sales rose from ₹33,000 crore to over ₹1.7 lakh crore.
• Coverage carried conflicting turnover figures, with some reports quoting ₹1.7 billion rupees, indicating a need for clarification on the sector’s scale.