Overview

• Aly revealed the project on September 11 in an Instagram post, writing "OK jetzt ist's raus" as she introduced the concept to followers.
• "Amiras Zauber" operates as an online store that offers festive goods throughout the year.
• The assortment includes Christbaumkugeln, lighting, cushions, gift-box sets, and reusable to-go cups.
• The launch comes after her move with Christian Düren into their dream house and their on-air collaboration for ProSieben’s "Deutschlands dümmster Promi."
• Reports also note the couple’s contrasting views on gift spending, with Aly stressing the gesture over price and Düren warning that lavish presents can pressure others.