Overview

• Her Instagram following has dropped to about 993,000 after she posted a humor-driven advertisement for Christian Wolf’s More Nutrition brand.
• Many followers allege that Aly’s matcha-based protein shake clip was intended to provoke her ex-husband Oliver Pocher, reviving his public feud with Christian Wolf.
• The backlash included harsh comments and a wave of unfollows, highlighting the fragility of influencer follower counts.
• The ad’s playful take on “machos” versus matcha earned some praise for its creativity even as disappointed fans publicly criticized the partnership.
• Outside social media, Aly remains in a relationship with moderator Christian Düren and is finalizing her new 400-square-meter home in Cologne.