Overview

• The campaign was photographed on Mallorca, with images showing her in multiple lingerie looks in sunlit, everyday settings.
• She confirms this is her first time posing in lingerie for a fashion shoot and describes the role as the fulfillment of a personal dream.
• Stern reports the campaign carries the motto "Lieben wir," aligning with messaging about modern, self-assured femininity.
• Aly says she trained more consistently and cut sugar before the shoot to feel strong and comfortable in her body.
• Her partner Christian Düren publicly supports the project, as she continues co-hosting on ProSieben and prepares to move into a new home in Cologne.