Overview

• Diarrha N’Diaye-Mbaye announced the shutdown through an essay in The Cut, reflecting on four years of pioneering work and hard-fought growth.
• Ami Colé raised over $3 million from investors including G9 Ventures, Greycroft, Hannah Bronfman and Lindsay Peoples Wagner.
• A 2024 partnership with Sephora helped broaden the brand’s reach but did not offset inconsistencies in national retail sales and production costs.
• The line was developed to address a lack of makeup options for deeper skin tones and earned acclaim from celebrities such as Kelly Rowland and Mindy Kaling.
• A wider pullback on diversity-focused funding has coincided with staff reductions at larger beauty firms such as Estée Lauder, Coty and Shiseido in response to challenging market conditions.