Overview

• The Brisbane Times and The Age published American Express–sponsored pieces on August 20 showcasing the Shop Small initiative in Australian cities.
• Articles spotlight participating venues such as any. BODY Pilates and Fables Bar & Café in Brisbane, plus Milk & Honey Remedial Massage and Bobbi Pearl in Melbourne.
• The campaign encourages Amex Card Members to spend locally during Shop Small Month, which provides extra rewards for customers and added benefits for merchants.
• Citing the National Small Business Strategy, the coverage notes small firms make up 97% of Australian businesses, contribute up to $590 billion annually, and employ about 5.4 million people.
• American Express reports delivering over A$24 million in value and awarding more than 2.1 billion Bonus Points since 2013, alongside year-round marketing and profile support for enrolled merchants.