Overview

• American Express raised the Platinum Card annual fee to $895 on September 23 for new accounts, with existing consumer renewals moving to the higher price on or after January 2, 2026.
• The issuer is marketing more than $3,500 in annual value through new and expanded credits, including up to $600 for Amex‑booked hotels, $400 for Resy dining, $300 at Lululemon, and $200 toward an Oura ring device.
• Reviewers highlight the Resy benefit as unusually straightforward: after enrollment, cardholders get up to $100 back each quarter at participating restaurants without needing to book through Resy.
• Earning rates are unchanged at 5x points on flights booked directly with airlines and on flights and prepaid hotels via Amex Travel, and 1x point on most other purchases.
• Reaction is split, with some travelers and Business Platinum users easily surpassing the fee through lounge access, status and rebates, while others decry a coupon‑style structure and cite limitations such as the Oura credit not covering the required subscription.