Overview

• The consumer Platinum is marketing personalized welcome offers as high as 175,000 Membership Rewards points after $8,000 in six months, with Amex’s “apply with confidence” feature showing terms before any hard credit pull.
• The Business Platinum is offering 200,000 points after $20,000 in spending within three months, subject to Amex’s once‑per‑lifetime welcome‑bonus rule and other eligibility limits.
• New ongoing perks include up to $400 annually in Resy dining credits, up to $600 per year in Fine Hotels + Resorts credits via two $300 semiannual credits, and retail and wellness credits with Lululemon, Saks Fifth Avenue, Walmart+ and Oura (enrollment required).
• Amex revamped its app to surface benefits and Resy discovery, and it added entertainment partners such as Paramount+, YouTube Premium and YouTube TV; Resy’s Platinum Nights reservation access begins in early October in select cities.
• Analysts note rising premium‑card fees across issuers and urge consumers to run the math on realistic credit use and to avoid carrying balances that can erase rewards value.