Overview

• American Express says the refreshed Platinum delivers roughly $3,500 in annual value via statement credits and partner perks, without removing existing benefits.
• Key additions include a $600 hotel credit, $400 in Resy dining credits, $300 at lululemon, a $300 digital entertainment credit, $120 for Uber One, and $200 toward an Oura Ring, most requiring enrollment and some paid quarterly.
• The higher fee is deferred for current members until renewal (consumer renewals on or after Jan. 2, 2026; U.S. Business Platinum renewals on or after Dec. 2, 2025), but all new benefits are live now.
• Business Platinum adds credits for Dell and Adobe alongside the hotel credit and other upgrades, with AmEx promoting app improvements to ease enrollment and redemption.
• The overhaul arrives as rivals escalate premium-card offerings, and analysts note some users may downgrade if they cannot consistently capture the proliferating, coupon-style credits; targeted welcome bonuses as high as 175,000 points for consumers and 250,000 for businesses are being reported.